{'It’s like they’ve erupted out of someone’s subconscious': how horror has taken over modern cinemas.
The largest jump-scare the movie business has experienced in 2025? The return of horror as a dominant force at the British cinemas.
As a style, it has remarkably exceeded past times with a 22% rise compared to last year for the UK and Ireland film earnings: over £83 million this year, against £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a box office editor.
The top performers of the year – Weapons (£11.4 million), Sinners (£16.2 million), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54m) – have all remained in the cinemas and in the popular awareness.
While much of the industry commentary focuses on the singular brilliance of renowned filmmakers, their successes indicate something changing between audiences and the category.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a head of acquisition.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But beyond aesthetic quality, the consistent popularity of horror movies this year implies they are giving cinemagoers something that’s much needed: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a prominent scholar of horror film history.
In the context of a global headlines featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits connect in new ways with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” says an actress from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Experts reference the boom of German expressionism after the the Great War and the turbulent times of the early Weimar Republic, with movies such as classic silent horror and the iconic vampire tale.
This was followed by the economic crisis of the 30s and classic monster movies.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a historian.
“So it reflects a lot of anxieties around immigration.”
The specter of migration influenced the recently released folk horror The Severed Sun.
The filmmaker explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the modern period of celebrated, politically engaged fright cinema started with a sharp parody debuted a year after a contentious political era.
It ushered in a new wave of horror auteurs, including a range of talented artists.
“Those years were remarkably vibrant,” comments a director whose film about a deadly unborn child was one of the period's key works.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a revival of the genre’s less celebrated output.
Recently, a independent theater opened in a major city, showing obscure movies such as a quirky horror title, a classic adaptation and the 1989 remake of the expressionist icon.
The renewed interest of this “gritty and loud” genre is, according to the cinema founder, a direct reaction to the formulaic productions produced at the box office.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to upset the establishment.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an authority.
Besides the re-emergence of the insane researcher motif – with two adaptations of a well-known story upcoming – he anticipates we will see scary movies in the coming years reacting to our modern concerns: about artificial intelligence control in the coming decades and “monstrous metaphors in power structures”.
At the same time, a religious-themed scare film a forthcoming title – which tells the story of Mary and Joseph’s struggles after the messiah's arrival, and includes celebrated stars as the sacred figures – is scheduled to debut later this year, and will undoubtedly create waves through the religious conservatives in the America.</